Dig In | What's New

Brownie Crisp

July 22, 2015 in What's New

Tastes like a brownie and crunches like a cookie. Do we need to continue? Oh, yes, we can continue. You see, we took months to perfect this particular product—because if we were going to go here, we really wanted to get it right. When our tasting panel tried the original incarnation, the reaction was a universal “Ooh, I want to love these, but right now I just kind of like them.” We knew there was something there, but it wasn’t complete. So we kept trying. And this is not something about which we can complain. After all, these are...

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A Fruitful Medley

July 20, 2015 in What's New

A medley often refers to a collection of unique songs, woven together to be performed as a single piece of music. It works because there’s something about each song that makes it a compliment to the others... related musical keys, similar rhythmic feels, etc. Apply the medley concept to food, and the same must ring true... there must be harmony among the various food components—resonance that somehow converts all the diverse elements into a single, melodious tune. The pleasing “melody” that comes together in Trader Joe’s Fruitful Medley is...

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Turkish Fig Bites

July 17, 2015 in What's New

Newton’s three laws of motion can more or less be explained as inertia (objects at rest or in movement will remain in those states unless acted upon by outside force), acceleration (greater mass requires greater force to cause acceleration), and for every action there is an equal an opposite reaction. How do these laws relate to Trader Joe’s Fig Bites made with Turkish Figs? We’re glad you asked...

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