Dig In | What's New

French Roast Coffee Cups

September 15, 2014 in What's New

For so many, coffee is an essential part of the morning. So much so, that our “pre-coffee” personas can be sorely lacking—not only in personality, but also in the hand-eye coordination and basic math skills it takes to grind, measure, scoop, and pour. It’s a bit of a Catch-22, really… we need the coffee to help us make the coffee, but we can’t drink the coffee until we make it. Although Trader Joe’s can’t help you with all of life’s conundrums—we can help you with this one: French Roast Coffee Cups to the rescue! If you already...

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Fig & Olive Crisps

September 11, 2014 in What's New

Figs are fruity, honey-like, and intensely sweet. Olives are briny, savory, and can be a little fruity, too. For years, food lovers have made fast culinary companions of this pair. Figs and Olives have been pulverized together in tapenades, sliced fresh on hors d’oeuvre platters, and stewed with meat for a rich potage. We’ve chosen to take these two complimentary tastes and present them inside a crispy cracker. Trader Joe’s Fig & Olive Crisps are like...

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Sardines in Harissa

September 09, 2014 in What's New

Korea has its Gochujang. Mexico has its Achiote. But, what does one ask for when seeking a hot chili condiment in the Maghreb? The magic word is Harissa. Trader Joe’s Sardines in Harissa brings together two classic Northwest African foods in one can. Wild caught sardines, harvested in the Mediterranean off the coast of Tunisia, are some of the best we’ve tasted. These large (for sardines) fish are packed in soy oil and Harissa. Our chili paste is made from a traditional recipe, consisting of fresh red hot chili peppers, garlic, coriander, caraway, and salt. Sardines, in general, provoke...

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Cowgirl Bark

September 05, 2014 in What's New

Interest in dark chocolate gets darker and darker, and on the opposite end of the spectrum, white chocolate is piquing palates, particularly among non-traditional chocolate lovers. We don’t have an ample selection of white chocolate in our candy section presently... hmm... As we paused to ponder that potential, we took note that our New Orleans-inspired Cowboy Bark was wrangling in strong sales and popular opinions. Cowboys can get lonely on the range, so creating a Cowgirl companion seemed savvy and dovetailed with our desire to find an unconventional and spunky way to debut a new...

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Girasoli Ricotta & Lemon Zest

September 04, 2014 in What's New

During summer, the Italian countryside is blanketed in gold by fields of girasole (GEE-rah-so-LAY), known in English as sunflowers. The eponymous ravioli is cut to resemble the daisy-like flower heads. One might say, then, that Girasoli is the pasta of summer.We thought a summer pasta sounded sensational and wanted our Girasloli to capture the radiance and warmth of its namesake. We turned to our revered Italian pasta makers for a recipe. Committed to preserving regional culinary traditions, they presented us with a fine Ricotta & Lemon Zest Pasta in the style of Sicily, using real Sicilian lemons. It starts with...

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More Than a Mouthful Trek Mix

September 02, 2014 in What's New

More Than a Mouthful Trek Mix is a blend of: Dried cranberries from Massachusetts, dry roasted California almonds bathed in 58% cacao dark chocolate and sprinkled with crystalline Turbinado (aka Demerara) sugar and coarse sea salt from the San Francisco Bay, roasted and salted pumpkin seeds (aka pepitas) from Mexico, and crunchy pretzel nibs with a Greek yogurt flavored coating... Say that ten times fast! While a quick reading of that description may be impossible, it should give you some idea as to where we came up with the name. You may recognize the...

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Sprouted Red Jasmine Rice

September 01, 2014 in What's New

Rice, like a young child, has unrealized potential. When a child “sprouts,” she begins to walk, talk, and grow all of those fabulous attributes that make humans such interesting creatures. Trader Joe’s Sprouted Red Jasmine Rice may not walk or talk, but having been allowed to sprout—even just a little bit—it possesses an enhanced character, making it a much more interesting cereal grain. Coming from the Chiang Mai area of northern Thailand, our special variety of long grain Red Rice has not been milled, leaving the germ intact. Its reddish-brown exterior comes from the presence of anthocyanin (pigment) in the...

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