Dig In | What's New

Dark Chocolate Speculoos Cookie Butter Cups

October 07, 2014 in What's New

Dark. Chocolate. Speculoos. Cookie. Butter. Cups. Do we need to say more? Oh, you know us. Trader Joe’s Dark Chocolate Speculoos Cookie Butter Cups are kissing cousins to our Dark Chocolate Peanut Butter Cups. We already knew that the combination of cookie butter and chocolate was a winner (hello, Speculoos Cookie & Cocoa Swirl!), but the venerable “cup” felt like the ideal way to deliver them together. We also knew that we wanted these to be absolutely perfect. The ratio of cookie butter to chocolate had to be spot-on—that meant that the thickness of the chocolate had to be...

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Chocolate Coconut Almonds

October 06, 2014 in What's New

Almonds continue to be the best-selling nut at Trader Joe’s—in fact, they’re one of our best-selling items, period. Answering that popularity, we’ve chosen to offer up almonds in abundant variety—from raw to roasted to salted to dusted (with cinnamon or chili lime seasoning). Of course, we also sell them covered in chocolate—milk or dark (including a darker, 73% option), or chocolate with sea salt and sugar. There’s even a sugar free chocolate version. Do we really need another kind? Why, yes—yes, we do! Trader Joe’s Chocolate Coconut Almonds have arrived to...

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Pumpkin Spiced Pumpkin Seeds

October 03, 2014 in What's New

Pumpkin bread and pumpkin butter. Pumpkin ice cream and pumpkin soup. Pumpkin bagels and pumpkin cream cheese. We’re deep into pumpkin here, people. Pumpkin in every corner of the store, in products from the expected, like, say, pumpkins, to the entirely unexpected, like Pumpkin Joe-Joe’s. But, what of the venerable pumpkin seed, once celebrated as the prize within the gourd, yet now seemingly relegated to the background? We say it’s time to...

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Pumpkin Rolls with Pumpkin Pie Spice Icing

October 01, 2014 in What's New

Picture a cinnamon roll. Warm and fresh from the oven, icing melting over the top, sticking to your fingers as you pull apart the moist, soft dough... Words to describe this sensation fail you, yet they’re on the tip of your tongue, along with the warm flavors of these tantalizing treats. Now, hold that image, and gradually replace the traditional cinnamon roll flavors with those of pumpkin pie. Got it? Feeling it? Needing it? We have itTrader Joe’s Pumpkin Rolls with Pumpkin Spice Icing are here, just in time for...

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Mini Ginger Pumpkin Ice Cream Mouthfuls

September 29, 2014 in What's New

The modern day ice cream sandwich is believed to have been invented (or popularized) by a New York puschcart peddler in 1900. He discovered that by sandwiching ice cream between two wafers, it would be easier for people to carry away and could be eaten more readily (the wafers softened the center). Handy. The Trader Joe’s Mini Ice Cream Mouthful is a small (literally) twist on the sandwich novelty. While designed to be similarly handled, it fits right in the mouth. Snugly, mind you. We have a mint version that is well-suited to the warm weather seasons, and we wanted to make one that would fit well in...

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Pumpkin Pie Mochi Ice Cream

September 26, 2014 in What's New

Mochi is a traditional Japanese food made from steamed & pounded sticky rice and sugar. It’s chewy and slightly sweet, and quite unlike anything else. In the early 1990s, our supplier—an enterprising Japanese American entrepreneur—invented the popular fusion dessert known as mochi ice cream. The chewy, sticky coating embraces the cool and creamy quite unlike anything else. So, when we challenged them to incorporate pumpkin pie—yet another swooned-over dessert profile—into the mix, we were confident the result would be...

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Organic Mixed Baby Kale

September 23, 2014 in What's New

You’ve heard of baby spinach, baby lettuce, and Baby Huey—okay, perhaps we’re dating ourselves with that last one. So let’s replace Baby Huey with Baby Kale, Organic Baby Kale. Since Kale is the current darling of the food scene, and Baby Huey was once the darling of the Saturday morning cartoon scene, we think it’s a good switch. Trader Joe’s Organic Baby Kale consists of several varieties of kale that have been naturally bred (using ages-old hybridizing techniques) to be more tender and less bitter than their “adult” counterparts. How can this be? It’s the...

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Trail Mix Cookies

September 22, 2014 in What's New

Cookies originated from cakes. In fact, the name cookie comes from the Dutch koekje—“little cake.” Ergo, inherently, cookies are special treats. Over time, new attitudes have formed about these sweet, dry, single-serving cakes. While still appreciated as treats, they are often expected to have energy-sustaining attributes, admirable ingredients, and flavors that provide an experience. To us, these...

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Raw Pistachios

September 18, 2014 in What's New

Ah, pistachios—that felicitous nut that maintains its grin, even though so often outshined by the ever-popular almond. But, the pistachio’s nutty grin is really no wonder. These nuts have many reasons to smile, not the least of which is their attractive, inimitable flavor, unique among their nut cousins. If you are a pistachio lover, chances are you often enjoy the roasted version. You’ll also be aware how uncommon it is to find Raw Pistachios in a bag. The scarcity of the bagged, raw, version is directly related to the absence of a reliable process for producing pistachios that are both great tasting and safe—until now...

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