Dig In | What's New

Shishito Peppers

February 05, 2015 in What's New

An exotic delicacy iconic to izakaya (Japanese tapas/appetizers/bar food), the Shishito Pepper has become a ubiquitous and fashionable finger-food of late. Here’s why: Shishito Peppers are enormously delicious and a bit daring, couldn’t be simpler to prepare, are famously finger-friendly, and make perfect appetizers. Native to Japan (perhaps via Portugal, some speculate), the slender, green peppers have...

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Fireworks Chocolate Bar

February 03, 2015 in What's New

Ooh, there are going to be fireworks. On your tongue. Oh yes, indeed. Trader Joe’s Fireworks Chocolate Bar is here to put a little spark in your life (and in your mouth), to add a little spice to your everyday experience, and of course, to deliver fine chocolate at an explosively good value. Trader Joe’s Fireworks Bar is...

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Paneer Masala Naan

February 02, 2015 in What's New

We’re known for our Indian food. Customers appreciate the authentic flavors and recipes that are delivered with quality ingredients, by suppliers who are actually Indian. Naturally, we’re also known for our naan—at least among those who love our Indian food. For our Indian-food fans, the new Paneer Masala Naan has arrived, none-too-soon. Paneer Masala is our first...

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Organic Coconut Water

January 30, 2015 in What's New

There are several ancient and romantic stories about the origins of the coconut. All of them involve burying something (an eel, a lover’s head, a dead girl), and the subsequent emergence at the place of burial of a tree that grows tall and bears large, exceptional fruit. The origin of our Organic Coconut Water has a story, too—a newer and decidedly less legendary story, but one that nevertheless describes the exceptional qualities of our latest coconut item. Amidst the ongoing...

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Uncured Sliced Corned Beef

January 28, 2015 in What's New

We’ve long carried Corned Beef in the weeks leading up to St. Patrick’s Day as an integral component of that most delicious holiday dinner. But, it’s been conspicuously absent from our stores at all other times of the year. We absolutely understand that this is no longer acceptable. Our customers’ yearnings for ‘corned beef with which you can make piled-high sandwiches reminiscent of your favorite deli’ have not fallen on deaf ears. Now, Trader Joe’s Uncured Sliced Corned Beef can...

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Cookie Butter Sandwich Cookies

January 23, 2015 in What's New

In a rare case of math offering the simplest explanation, we present an equation: c + cb = OMg. Translation for the mathematically challenged... cookie + cookie butter = Oh My goodness! (Exclamation added for non- mathematical emphasis.) OMg is also equivalent to our new Cookie Butter Sandwich Cookies. By sandwiching...


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Half Caff

January 21, 2015 in What's New

In 2013, we introduced Joe’s Decafthe decaffeinated version of our popular Joe’s Medium coffee. Those looking to basically eliminate their caffeine intake were overjoyed. Since then, we’ve come to realize there’s another kind of Trader Joe’s coffee customer out there—the kind who still wants a little jolt, just not the full shock treatment. For those only half-interested in caffeine, we now are offering Trader Joe's Half Caff...

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Super Burrito!

January 19, 2015 in What's New

This Super Burrito does not come with a cape. It does not leap buildings in a single bound; nor does it display super-human strength... although... it’s possible it might give you strength. That’s because what it does have is a load of super-healthy ingredients. Inspired by our own frozen Organic Superfood Pilaf, our Super Burrito contains the very same triumvirate of “superfoods”: quinoa, kale, and sweet potatoes. Our 50/50 blend of red and gold variety quinoa is...

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Truffle Marcona Almonds

January 16, 2015 in What's New

Medieval marriages were rarely motivated by love. More often, they were the union of two people from different clans, arranged by powerful parents for geopolitical gain. If the kids were lucky, love might blossom, and that matrimonial match—though undertaken with mixed motives—could result in true romance. Being matchmakers in victuals (rather than nuptials), and with our...

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