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The modern day ice cream sandwich is believed to have been invented (or popularized) by a New York puschcart peddler in 1900. He discovered that by sandwiching ice cream between two wafers, it would be easier for people to carry away and could be eaten more readily (the wafers softened the center). Handy. The Trader Joe’s Mini Ice Cream Mouthful is a small (literally) twist on the sandwich novelty. While designed to be similarly handled, it fits right in the mouth. Snugly, mind you. We have a mint version that is well-suited to the warm weather seasons, and we wanted to make one that would fit well in...

Pumpkin Pie Mochi Ice Cream

September 26, 2014 in

Mochi is a traditional Japanese food made from steamed & pounded sticky rice and sugar. It’s chewy and slightly sweet, and quite unlike anything else. In the early 1990s, our supplier—an enterprising Japanese American entrepreneur—invented the popular fusion dessert known as mochi ice cream. The chewy, sticky coating embraces the cool and creamy quite unlike anything else. So, when we challenged them to incorporate pumpkin pie—yet another swooned-over dessert profile—into the mix, we were confident the result would be...

Organic Mixed Baby Kale

September 23, 2014 in

You’ve heard of baby spinach, baby lettuce, and Baby Huey—okay, perhaps we’re dating ourselves with that last one. So let’s replace Baby Huey with Baby Kale, Organic Baby Kale. Since Kale is the current darling of the food scene, and Baby Huey was once the darling of the Saturday morning cartoon scene, we think it’s a good switch. Trader Joe’s Organic Baby Kale consists of several varieties of kale that have been naturally bred (using ages-old hybridizing techniques) to be more tender and less bitter than their “adult” counterparts. How can this be? It’s the...