Pumpkin Soup Crackers

September 18, 2016 in Category: Radio Spots

Traditionally, crackers go on top of or in soup. At Trader Joe’s, tinkering with tradition is our tradition. Now, the crackers get their turn. We’re not changing all crackers, but with Trader Joe’s Pumpkin Soup Crackers, we’ve upended the bowl, and filled the crackers with soup. Pumpkin soup...

Hot & Sweet Jalapeños

August 21, 2016 in Category: Radio Spots

They say some like it hot. Others prefer sweet. If you’re one of the many who find both hot and sweet irresistible, Trader Joe’s can fulfill your desires. 

Somewhat Spicy Dill Flavored Kettle Cooked Chips

August 21, 2016 in Category: Radio Spots

Dill is a monotypic species of the genus anethum. Trader Joe’s is a polytypic store of the genus grocerium. When you combine the two, you get strangely delicious snack foods.

How to Spot a Great Value

June 20, 2016 in Category: Radio Spots

Spotting a great value can be tricky. At Trader Joe’s, though, values are as easy to spot as pins at a bowling alley, Hawaiian shirts at a luau, or Mandarin Orange Chicken in our freezers. For us, value is more than just a great price.  It’s where great price meets superior quality. It’s a challenge – one that makes our work so much fun. At Trader Joe’s, you get excellent prices on great-tasting foods made with the best ingredients...

Fireworks Chocolate Bar

June 20, 2016 in Category: Radio Spots

Summer has finally arrived. And summer just wouldn’t be summer without fireworks. At Trader Joe’s, you can have your fireworks and eat them, too.

Shooting Stars Cookies

June 20, 2016 in Category: Radio Spots

Shooting stars aren’t really stars at all. They’re meteoroids burning up in the Earth’s atmosphere. Trader Joe’s also has shooting stars that aren’t really stars.