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Organic Brown Sugar BBQ Sauce and Marinade

February 05, 2016 in What's New

We sell about a half-a-dozen BBQ sauces. As with most of the other food items we carry that customers use on a regular basis, we offer a number of styles and flavors of BBQ sauce to appeal to a variety of tastes. But flavor isn’t our only concern. We also know a growing number of our customers prefer 100% organic products. Our new Organic Brown Sugar BBQ Sauce and Marinade should appeal to our organic customers, while it also offers a new and attractive...

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Artisan Reserve Vermont Cheddar

February 03, 2016 in What's New

The Cheddaring process was originally codified in 19th century England, but it wasn’t long after that that Americans started producing their own excellent versions of Cheddar cheese. Vermont is one of those places renowned for its premium American Cheddar, and this is the state from which our February Spotlight Cheese comes. We featured Trader Joe’s Artisan Reserve Vermont Cheddar once before, back in 2012—now we’re bringing it back again for...

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Organic Ranch Dressing

February 01, 2016 in What's New

Ranch Dressing. It’s a staple in so many American homes. And yet, the big national brands of this cultural touchstone of American cuisine are loaded with preservatives and artificials. What do these preservatives and artificials accomplish for the big national brands? One, they lower costs—cheaper ingredients equal lower finished cost for the manufacturer. Two, they allow the national brands to maintain a lower pH in their Ranch, which allows the buttermilk flavor to really pop, and ultimately, gives the dressing its...

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Nacho Playbook: Pile It On!

February 01, 2016 in Entertaining

We would argue that the Big Game is just as much about Big Eating as it is about enjoying a great game of football.  But we might be biased. Whether you’re more interested in the action on the field or the action in the kitchen, there is one thing we can all agree upon: nachos are delicious.  So when it comes to Big Game Big Eating, pile it on!

Need some inspiration? Our trio of off-the-beaten-path nacho recipes always earns the extra points. Ready to make your play? Pick and choose products from our Special Teams to strategize an impressive Game Day creation of your very own. Carefully selected, these ingredients can be combined this way, that way, the other way…any way you pile it, you are sure to produce nacho average nachos—guaranteed to impress nacho traditionalists and nacho pioneers alike. 

Go savory. Go sweet. Go pile it on!

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Radio - Estate Bottled Extra Virgin California Olive Oil

January 31, 2016 in Radio Spots

In fall, Arbequina olives are harvested on ranches in the Sierra foothills; a special blend of the first pressing of those olives is destined for Trader Joe’s...

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Radio - Sriracha Potato Chips

January 31, 2016 in Radio Spots

Working on putting some heat into your relationship this Valentine’s Day? Want to make it clear that you’re sweet on your sweetie? Trader Joe’s has the hot stuff you need...

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Radio - Discovery, Fun, Value, Cheese

January 31, 2016 in Radio Spots

Have you seen our Spotlight Cheeses? Every month, we find a new and interesting cheese with a distinct point of view and an excellent price. Some come from exotic locations – like the Isle of Man. Or Utah. Some are crafted with the first spring milk from grass fed cows. Some have been made just for us by small, farmstead cheesemakers. And they’re all...

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Thai Sweet Chili Veggie Burger

January 29, 2016 in What's New

We’ve got a robust line-up of frozen burger patties at Trader Joe’s, including options for everyone. We’ve got burgers from the pastures (Ground Buffalo Burgers, Grass Fed Beef Burgers); burgers from the sea (Simply Seasoned Tuna Burgers, Mahi Mahi Burgers); burgers for the birds (Turkey Burgers, Chile Lime Chicken Burgers); and even several “meat-less” options (Vegetable Masala Burgers, Pizza Veggie Burgers, Quinoa Cowboy Veggie Burgers). Is there room for one more? Always! Our new...

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Cocoa Dusted Truffles with Toffee Bits

January 27, 2016 in What's New

So much chocolate is available these days—much of it just ‘ho-hum’—it’s easy to begin believing that “chocolate is chocolate is chocolate.” But, Trader Joe’s Cocoa Dusted Truffles with Toffee Bits stand out among the rest, proving that extraordinary chocolates do still exist. These Truffles are an eating experience—a study in the joy of textural contrasts and the balance of delicate flavors. Made in Belgium of real Belgian chocolate, each one possesses an especially smooth filling made from aerated milk chocolate, cream, and butter. (Incidentally, the use of cream in a truffle is rare and...

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