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Extra Virgin Laconia P.G.I. Greek Olive Oil

November 25, 2015 in What's New

Trader Joe’s is the opposite of laconic. With our verbose Fearless Flyer and our expanded product stories, we’ve never been considered short on words. Perhaps our only link with the laconic is our recent introduction of Trader Joe’s Extra Virgin Laconia P.G.I. Greek Olive Oil. Let us elaborate. The region of Laconia in the southeastern part of the Peloponnese peninsula includes the city of Sparta, famed for its ancient military strength and discipline (and regarded by ancient Athenians as extremely brief in communication). What Laconians lack in...

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Haricot Verts 2 lb Bag

November 20, 2015 in What's New

“Green Beans.” That’s the literal translation of the French, Haricot Verts (say: “ah-REE-koh VAIR”). What’s with the French? First of all, Paris is resplendent. Secondly, French Green Beans are a notable variety, longer and thinner than most other green beans, also with a slightly more intricate flavor profile. We think their elegant look and unique flavor make them perfect for the entertaining season that is upon us now, no? For such a time as...

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Hot & Sweet Chili Jam

November 19, 2015 in What's New

For years, we’ve been drawn to the hot-sweet flavor-combination. Evidence of this is still on our shelves, including our Hot & Sweet Cherry Peppers, our Hot & Sweet Mustard, and our Hot & Sweet Pepper Jelly. Peppers, mustard, jelly... it’s pretty obvious what comes next: Jam! Trader Joe’s Hot & Sweet Chili Jam is the newest evidence of our great love for the hot & sweet. The ingredients are simple...

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Guide To Turkey Roasting

November 17, 2015 in Guides

Our turkeys are never frozen, but we do keep them super cold. Plan to buy your bird a few days in advance. A good rule of thumb is to allow at least 1 day of "mellowing out" in the fridge for every four pounds of meat. Got a 12 pound bird? Plan on three days. A 16 pound bird? Four days. Then, on the big day, take the turkey out of the fridge and unwrap and remove the temporary wire truss. Locate and remove neck & giblets (don’t see ‘em? don’t forget to check the back end), set aside for potential future use (stuffing, gravy, soup or gumbo). Rinse the bird inside and out with cold water. Pat dry, inside and out, with paper towels and set on a clean, flat surface.

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Radio - Happy Holidays

November 16, 2015 in Radio Spots

It’s holiday season again, and that means spending quality time with family and friends, sharing stories and great meals. This is Dan Bane of Trader Joe’s. Spending time with family this holiday season shouldn’t mean spending all your hard-earned money, and at Trader Joe’s, you don’t have to. When you shop for groceries at Trader Joe’s, you’ll find everyday value prices that will make holiday shopping a holiday for your wallet, too. We have excellent everyday values on everything you need to make your holiday meals a success...

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Sriracha Potato Chips

November 16, 2015 in What's New

There’s a dragon on the bag of our new Sriracha Potato Chips. She appears poised to attack a stack of nearby chips. In fact, she’s a fire-breathing dragon, and that stack of Sriracha Chips represents the “fire” emanating from the giant reptile’s nostrils. Get the picture? Our Sriracha Lattice Cut Kettle Cooked Potato Chips are fiery with a chili-derived heat and just the right amount of sweetness—a flavor profile heavily inspired by our own...


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Radio - French Roast Coffee (Two Pounds)

November 15, 2015 in Radio Spots

It’s said that Voltaire drank more than 40 cups of coffee a day, every day—this from the man who said, “Common sense is not so common.” This is Matt Sloan of Trader Joe’s. We love coffee. We seek out high-quality beans, work with talented roasters to get the best flavors from those beans, and we sell the coffee at a fair price—a common sense approach...

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Radio - Pecan Pieces (One Pound)

November 15, 2015 in Radio Spots

Some say pee-can, others insist on pe-cahn. At Trader Joe’s, we think they’re delicious nuts, no matter what you call them. This is Tara Miller of Trader Joe’s. Pecans are well known for their multiple potential pronunciations. They’re also known to be the only major species of tree nut that’s native to North America. They’ve grown in the wild since at least the 16th century, and have been cultivated since the middle of the 18th century. In fact, both Washington and Jefferson had pecan trees in their gardens. History books, however, do not specify which pronunciation the founding fathers preferred.

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Harmonious Nut Quartet

November 13, 2015 in What's New

String quartets, piano quartets, vocal quartets—all melodic groups of four with a passion for perfect performance. You can now add “nut quartet” to this list. Just to be clear, we’re talking about the small, crunchy, edible kind. Trader Joe’s Harmonious Nut Quartet will have you cheering for an encore. Packaged up together in a festive box, this foursome of candied almonds, hazelnuts, pecans, and cashews creates the perfect symphony of sweet, salty, chocolaty and nutty. Each premium nut—sourced from the leading nut-growing regions across the country—is...

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