Dig In

White House Cookie Kit

June 29, 2016 in What's New

“We the People of Trader Joe’s, in order to form a more perfect Cookie Kit...” Okay, okay, we know that’s not how the original goes, but this rewrite embodies our attitude when we decided to frame yet another holiday cookie kit, exclusively for Independence Day: the Trader Joe’s White House Cookie Kit. We took the idea of a traditional gingerbread house and did some gerrymandering—the kind without...

Read More

Organic Refried Pinto Beans

June 27, 2016 in What's New

There’s a reason beans are considered a musical fruit... because they go great with salsa (music)! Ba-dum-ching. But seriously, our Salsa Style Organic Refried Pinto Beans are no joke (in terms of how delicious they are). We’ve carried organic refried pinto beans before, and they were good; but not make-you-want-to-wiggle-your-hips-and-strut-your-stuff good. Clearly, we had to do something about that. What we did was develop these Salsa Style Organic Refried Pinto Beans that deliver phenomenal flavor and flair. You will want to...

Read More

Condimenting The Dog

June 26, 2016 in Guides

For some, nothing but a squiggle of mustard passes muster. For others, the pile of toppings looks like a hot mess—the good kind. When it comes to hot dog condiments, there is no right or wrong. There are, however, myriad creative and tasty complements. Before we begin making mouthwatering matches, let's take a moment to reflect on the origin of condiments.

Read More

Instant Mango Oatmeal

June 24, 2016 in What's New

It’s official. 2016 is marking another huge comeback for oatmeal—huge. Breaking out of the strictly-for-cold-weather breakfast bowl, it’s now a pan-meal, pan-seasonal must. Realizing that our oatmeal collection was a bit light on profiles that would tempt in the heart and heat of summer, we pursued something a bit fresher and fruitier. Guided by a proverb we once heard, “It’s not summer until you’ve eaten a mango,” we created Trader Joe’s Instant Mango Oatmeal. Beyond the whole...

Read More

Seeded Mango & Ginger Crisps

June 22, 2016 in What's New

We first had success with crackers of this nature with our Raisin Rosemary Crisps. That success led to Pumpkin Cranberry Crisps (for fall) and Fig & Olive Crisps (just because). When our minds moved to mango, we knew there had to be a mango flavor combination that would work wonderfully in this format. And we found it! The mango is vital here, but what really makes Trader Joe’s Seeded Mango & Ginger Crisps gleam is the...

Read More

Fireworks Chocolate Bar

June 20, 2016 in Radio Spots

Summer has finally arrived. And summer just wouldn’t be summer without fireworks. At Trader Joe’s, you can have your fireworks and eat them, too.

Read More

Shooting Stars Cookies

June 20, 2016 in Radio Spots

Shooting stars aren’t really stars at all. They’re meteoroids burning up in the Earth’s atmosphere. Trader Joe’s also has shooting stars that aren’t really stars.

Read More

Fromager d'Affinois Garlic & Herbs Cheese

June 20, 2016 in What's New

We are fond of all sorts of cheese. You can tell it’s true from a quick survey of the cheese case in any one of our stores. While we readily appreciate (and carry) cheeses with sharper, funkier profiles, we are just as enamored with the more delicate, creamy curds. Our June Spotlight Cheese happens to be of the most delicate, creamy kind. Fromager d’Affinois [Fro-mah-ZHAY dah-fee-NWAH] Garlic & Herbs Cheese is a soft-ripened cheese that benefits from...

Read More

How to Spot a Great Value

June 20, 2016 in Radio Spots

Spotting a great value can be tricky. At Trader Joe’s, though, values are as easy to spot as pins at a bowling alley, Hawaiian shirts at a luau, or Mandarin Orange Chicken in our freezers. For us, value is more than just a great price.  It’s where great price meets superior quality. It’s a challenge – one that makes our work so much fun. At Trader Joe’s, you get excellent prices on great-tasting foods made with the best ingredients...

Read More