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You Named This Product!

July 25, 2016 in Events and Contests

"What's in a name?" queried Shakespeare. Quite a bit, replied Trader Joe's, after carefully evaluating some 9,500 potential product names. This nomenclature proved quite challenging as our panel of judges was genuinely charmed by the clever, carefully wrought contributions.

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S'moreover

July 25, 2016 in Product Stories

While traditionalists shun deviations on the classic S'mores recipe, some more (and more) are tweaking ingredients and formats. Out of respect to both campfires, we've decided to rename our collection of gooey marshmallow-centric variations on this theme to Some Moreover or S'moreovers.  

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Sheep's Milk Cheese with Black Olives

July 25, 2016 in What's New

In the game show of life, if there were to be a category entitled “Things Associated with Spain,” we feel confident that both sheep’s milk cheese and olives would make that list. We can, of course, think of several other strong and worthy contenders… but are bullfights, cubism, and neo-Gothic architecture as delicious as cheese and olives? We think not. Now we challenge you, our hypothetical contestant, with a second question: if sheep’s milk cheese and olives are delicious by themselves, what could we do to make them more delicious? If you answered...

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Candy Coated Chocolate Drops

July 22, 2016 in What's New

If every action has an equal and opposite reaction, then the introduction of Trader Joe’s Candy Coated Chocolate Drops has likely meant the end of unhappiness around the world—at least in the parts of the world where Trader Joe’s is within easy reach. That’s how delightful, wonderful, amazing, and delicious these little candy morsels are. Would we hyperbolize? Never! Trader Joe’s Candy Coated Chocolate Drops are simply that, smaller-than-a-dime sized drops of milk chocolate, coated with...

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Spatchcocked Lemon Rosemary Chicken

July 20, 2016 in What's New

“Expedite the chicken!” The theory goes that some hungry Irishman came up with this poultry preparation method that involves the splitting and flattening of a chicken, thus accelerating the rate of cooking, since more of surface area is in touch with the grill or other cooking surface. In short, cooking time is shortened, and the done bird is moister (breasts don’t overcook while the rest of the bird finishes), with lots of nice, evenly crisp skin. While Spatchcocking isn’t necessarily brain surgery, it does take some extra...

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Hass Avocado Oil

July 18, 2016 in What's New

From the world’s most avocado-rich region—Michoacán, Mexico—we’ve recently introduced Trader Joe’s Avocado Oil. Michoacán’s tropical climate, rich volcanic soil, and ample rainfall make it an ideal area for avocado cultivation. The differing elevations on the (inactive) volcanic slopes result in multiple microclimates. So, depending on location, trees bloom at different times during the year—which means there are always fresh avocados to be had! Avocados are also plentiful because...

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Cranberry Coconut Snacking Crackers

July 15, 2016 in What's New

As the story goes, a 19th century Massachusetts baker accidentally over-baked a batch of biscuits, and was inspired by their “crackling” noise. Rather than discard the burnt rations, the resourceful cook pioneered a new snack food: crackers. There was, of course, much work done to improve the flavor to make them a resounding success—and that, they have been. In a time when crackers are ubiquitous, we are inspired to conceive...

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Organic Tahini

July 13, 2016 in What's New

You say tahina, I say tahini. Let’s call the whole thing off... and you gladly will for a taste of this product! Depending on dialect, tahini (or tahina) comes from the Arabic verb “to grind.” That is an accurate description of what’s packed into our jars of Trader Joe’s Organic Tahini; simply ground, hulled sesame seeds. This savory sauce is made in Greece with premium organic sesame seeds that are gently ground in a stone mill. One of the thankworthy things about this creation is the ingredients list: It isn’t a thousand-word essay with complicated chemistry, but one simple ingredient...

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Chipotle Black Bean Dip

July 11, 2016 in What's New

Who says you can’t have it all? At Trader Joe’s, we think you can—at least when it comes to Bean Dip. Other bean-based, shelf-stable dips surely provide the benefit of convenience; but they fall short in other ways: taste, ingredients, price... That’s not good enough for Bean Dip with “Trader José’s” on the label. With our new Chipotle Black Bean Dip, you can have it all. Here’s what we mean. Bean dip is usually synonymous with...

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