Trader Joe's Mission Statement was written down... in chalk.
We put Handles on our paper bags – how handy.
We started opening our first stores outside of The Golden State, beginning in the
Valley of the Sun, aka Phoenix, AZ.
We contemplated the idea of planting cutting gardens in front of our stores. Okay, not
really. But Trader Joe's did start selling fresh cut flowers.
A Crew Member in Santa Barbara dressed up as a giant pickle. We still don't know
We opened our first stores in the Pacific Northwest - starting in Beaverton, OR and
shortly thereafter in Bellevue, WA... Later that year, Nevada, the 36th state in the
union, became home to the 70th Trader Joe's, as we opened a neighborhood grocery
store in the city of Henderson.
www.traderjoes.com went live. We featured one piece of animation on our homepage
– a man swinging from a hot air balloon, presumably searching the world for new
Our real estate guy traveled from California to Boston for the first time and opened
the sunroof of his rental car. In February. With 5 inches of snow on top of it. In a
much smarter move, we opened our first EC store in Brookline, MA. Dancing in the
aisles ensued (literally).
We started consistently introducing about 10 new items every week, and we brought in flow through registers (finally), enhancing the logistics of lines
without compromising the quality of conversations.