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You Named This Product!

You Named This Product!

"What's in a name?" queried Shakespeare. Quite a bit, replied Trader Joe's, after carefully evaluating some 9,500 potential product names. This nomenclature proved quite challenging as our panel of judges was genuinely charmed by the clever, carefully wrought contributions. With only so much room on our hangtag, we were compelled to hone in on the most relevant, creative and memorable moniker...

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