Trader Joe's Soapbox

Get your news here!

Get first dibs on your neighborhood TJ's: New items, grand openings and maybe even some recipes, online or on paper.

Fearless Flyer

A cross between Consumer Reports and Mad Magazine, The Fearless Flyer is kind of like a newsletter, a catalog and a bit of a comic book all at the same time. It's our chance to give you loads of interesting (hopefully) information about our products. And along the way, we like to toss in some witty (we try) tidbits and even a few old-fashioned cartoons.

Ready for the ride of your life? Go to the Fearless Flyer

TJ's Radio Ads

Ever hear us on the radio? Ours are low-key ads where real Trader Joe's crew members telling real stories about Trader Joe's products.

  • No theme music.
  • No trained voice-over actors (which won't surprise you at all if you've heard our ads).
  • No over-the-top sound effects.
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